Yard Sale Advertising – What Works
Tag sale signs are almost like snowflakes in the sense that you never see the same one twice. All of them are unique and while most are slapped together last minute, the unique ones stand out and draw the crowds. I think I’ve seen it all when it comes to yard sale signage, everything from the paper plate with a chicken-scratch scribble of a nearby sale listing the street number and date to more elegantly constructed signs, most likely done by a professional or someone with some some creative skills.
While not complicated, there are a few important elements you should incorporate on your signs including:
- Street Address
- Time & Date
- Arrows Pointing Shoppers in the Right Direction
Signs should also be:
- Easy to Read From 20+ Feet Away
- Bright & Bold
- Waterproof & Windproof
- Removed When the Sale is Over
Usually the bigger the sign the better. Printed on colorful paper is ideal too, especially poster board and laminated if possible. This way, rain or shine, your sign won’t fold in damp weather and hold up easier against any wind.
Writing a few key words on your sign is good too, you need to draw the prospects to your sale in anyway you can. Key words such as “Antiques,” “Art” and “Tools” are good eye catchers.
When designing your sign keep in mind this simple acronym, “AIDA”
Design attention-grabbing sign that immediately captures their interest and creates a desire that will lead them to take the action of visiting your sale! Create multiple signs, and if possible, ask your kids for help, they love cool art projects like this!
Lastly, don’t forget to list your sale for free on Tagsellit.com and tell your friends, they can help you post signs in the neighborhood and on community boards – and they can spread the word!
Ok, now tell us which sign you think is cooler to post in a front yard…
Feel free to leave comments below!