Have you ever posted an item for sale online and felt it took forever to sell… if it even sold at all? Chances are it wasn’t the item that wasn’t selling, it was the description, or lack thereof. If you’re a sales professional or have a sales background, you’re probably familiar with the phrase “telling isn’t selling.” A customer needs to be sold, not told. In this post we’ll share a great tip for advertising your items or sale events in online marketplaces and classifieds.
The secret to sales success lies in an easy-to-remember acronym…
A.I.D.A or “Attention, Interest, Desire, Action”
Capture their ATTENTION: You need to craft a title that captures people’s attention. Putting in text symbols and unrelated content in the title of an item is not just useless, it’s wastes valuable space you could otherwise use for keywords in naming the item you have for sale.
Keep their INTEREST: Capturing a prospective buyer’s interest can be difficult, especially when there’s competition in the marketplace. Creativity, accuracy, details and quality photographs make a big difference in keeping your prospect’s interest in what you have to sell.
Fancy their DESIRE: Your goal is to get your prospective buyers to crave what you have to sell them. Make them want what you have and your sales will increase. You need to offer what your prospect hasn’t found anywhere else. Are you selling them an experience? A one-of-a-kind? A hard-to-find? What makes your item special so prospective customers will buy from you?
Get them to take ACTION: If they’ve emailed you or phoned you to speak with you about the item that’s for sale, job well done and goal accomplished – you have a potential buyer on the line! Be polite, be honest and be real. Don’t just look at this opportunity as a one-time sale, consider the future investment opportunity, repeat sales, referral sales and most importantly, word of mouth sales.
Some websites like eBay for example, have even streamlined the process of listing items based on keywords. The site can instantly and fairly accurately categorize an item you have to sell based on the keywords you enter, thus making it easier for shoppers to locate exactly what you’re selling.
One lucky seller on Tagsellit.com gets their item featured here as an example since they did a great job describing their item…
Title: Antique Hand Painted Desk
The seller describes the desk as an antique, distressed and includes the measurements.
Here’s a picture of the item they’re selling
Posted under Virtual Sales / Category = Furniture: